The following video is via Martino's Bikelane Diary, who is also a member of I Bike TO.
I second Martino's enthusiasm for this collection of Dutch bicycle promotion ads. They have a bit of humour. I don't think the Dutch are normally known for humour - tulips, pot, water, bikes and tolerance, perhaps - not so much humour. I was always told growing up that the Dutch are much more into slapstick than the dry wit style of the British. But not true: I love the ad with the mafiosa who laugh at the guy who rode his bike. At the end the two get into a Lincoln-style car and it explodes. It says: "Fietsers leven langer" (Cyclists live longer).
My Dutch is pretty lax so I don't know if I got the translation right for another ad:
Als we zo graag op de fiets zitten waarom staan we dan in de file?
Fietsen naar je werk. Een goede zaak.
(If we can so easily sit on the bike why do we then stand in line/traffic jam?
Bike to work. It's a good thing.