It's a bit of tilting at windmills to try to push newspapers into cover more than just the latest, shiny car or gas-guzzling SUV. Local quixotic advocates (such as former courier Wayne Scott) have been trying to get the media to play fair by pushing for inclusion of even a little bit of cycling in the automobile sections of newspapers (not to mention television or the internet). It would be a big accomplishment, given that our local Toronto Star "Wheels" section is the largest such car fetish read in the country.
Recently the Ride the City folks suggested that the New York Times could dedicate one day a year to a Bicycle section in place of their Automobile section. They even included a mockup of what it might look like. It's all very utopian, but it can be useful for us to dream.
Replace the New York Times Automobiles section with a Bicycling section once a year. That would be just one week devoted to bicycles and bicycling—the remaining 51 weeks would continue to be devoted to cars.