The Audi Best Buddies Challenge
The first year of this fun family ride in support Best Buddies Canada. It will celebrate the life-long friendships, inspiration and support our programs provide to those with intellectual disabilities across Canada. Four routes (10, 25, 50 and 100K) routes start at Exhibition place and travel along Toronto’s waterfront and along the Don and Humber Rivers. A special 1-3 K ride allows participants to cycle around the soccer pitch at BMO Field.
After the bike challenge, join the Family Picnic to relax and enjoy the ambiance and camaraderie. Event includes a fabulous BBQ, music, and celebrities.
Registration Fees:
1-3 k Riders, and riders 12 years old and under: $25;
10, 25, 50, 100k Riders: $50.
Registration form and complete information available at www.bestbuddies.ca.
Location:
BMO Field, Exhibition Place
Exhibition Place
Toronto, ON Canada
See map: Google Maps
Contact
Contact:
Rob Rombouts
Phone:
416-531-0003
Email:
rob@bestbuddies.ca
Comments
your best buddy promoting the production of brain injuries ..
.. at your expense
http://illegalsigns.ca/2007/05/16/did-the-mayors-office-au...
http://torontoist.com/2007/05/audi_vandalizes.php
Haha... oh Audi.
Did you think you could play us?
Hey!
How did you wangle a top post anyway??
Subjective corporate sponsoring aside...
Just wanted to jump in with a quick word about Best Buddies. They are a charity that connects people with intellectual disabilities with students in the main stream. While organizations that help people with brain injuries do good work, this is not one of them.
They do a different kind of good work. I have volunteered with the organization before and it's truly amazing to see what a difference friendship can make for those that are often shunted to the side in society.
Anyway, don't discount the charity because of the necessity for corporate sponsorship to help raise the funds needed to help people. They don't receive government funding, aside from the occasional Trillium Foundation grant, so they need all the help they can get, as do many of the charities out there. ****
Safe riding.
.. and address a token of the population addresses
Hey Random
How did you wangle a top post anyway. Audi is a purveyor of hostile and aggressive driving advertising.
Charity for the well heeled is not charity. Charity to buy opinion is not charity. Now do us a favour and piss off.
Cheers.
Jesus Built my Hot Rod
Yo G-bomb,
Keep your mental tentacles to yourself. This is very worthwhile event and you're poopin' on it like a seagull on Exlax. There aren't bad cars or bad bikes, just bad people - don't be one.
Warm Regards,
Seymore
Really?
Geoffrey,
As I said in my post, I am not defending Audi or anything they do.
All I was attempting was to correct was which CHARITY this ride is for, which in your first post denouncing the whole thing, you got wrong. Because Audi has given them sponsorship, it does not necessarily follow that the people the charity help are well off. They are everyday, ordinary people who need a little friendship in their life. Not well-heeled corporate shills. About one third of people with intellectual disabilities live below the poverty line.
Now please, take the time to read carefully.
Or choose not to and flame away again.
greenwashing ahoy!
GAH!
A cage manufacturer that encourages aggressive driving in its advertising campaigns sponsors a ride to support a support campaign for those with brain injuries?
Where does one suspect the bulk of those injuries originate?
Motor vehicle crashes maybe?
Pass the buck d00d. Nice to see the marketing mavens wash their hands after their fact.
Spawn Slur
Why rush to dump on a corporation that agreed to back a charitible event? It's not like Audi makes military hardware, or employs child labour, their products are not massive gas guzzling vehicles.
I think most head injuries come from bashing one's cranium against something that they can not change.
nitpick
Wikipedia says that they did during WWII.
WW too
Didn't everybody?
Inglis did
Right here in Toronto, Inglis made pistols and machine guns during WWII. After the war, they went back to making washing machines. Swords into ploughshares and all that.
reminder
You forgot to mention your Pashley. :P
You are right! Here's the fix
Hi Ben,
You are right! Time to fix that glaring omission.
The Pashley Company, manufacturer of my beloved Pashley bicycle, also made "munitions of war" during WWII. According to the photo on their official website, this apparently included the manufacture of anti-aircraft machine guns. Take a look for yourself at:
http://www.pashley.co.uk/content/retrospective.html
Today, of course, they make beautiful and practical city and cargo bicycles. Including my beloved Pashley Roadster Sovereign.
Hope that fills in the omission!
Not greenwashing.
If anything this might be "guilt washing".
Doesn't it also bother you that the Becel ride for heart is sponsored by a company that produced kilo-tonnes of hydrogenated fats that arguably killed or contributed to killing many Canadians via diseases of the heart and artery? And yet they still promote their products there? I find it an extremely ironic event.
I wonder...
...how many corporations could withstand a look at their practices and products.
What would be most interesting would be to know at what point they would be deemed acceptable or not and at what cost? Becel is a good example, at the end of the day is there a net gain or loss by society?