The Human Car

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I just saw this Human Car ad for Ford, they seem to think it is good and empowering. They are telling us that people can make the car serve any purpose, but I see it as more disturbing - the vehicle forcing us to conform to their designs.
What do you think?

http://ford.ca/english/humancar/default.asp

"A car is just a car, until it's powered by you."

They should have made it environmentally friendly and painted it green. That is all it takes these days.