Interesting article contrasting Vancouver and Portland

They're the Interested but Concerned, the other 60 some-odd per cent of the population with a rational fear of cycling in the city. They like the idea of cycling, they know it's good for their health, and for the environment, but they only want to do it if it's as safe and comfortable as their ride in a car or bus. And these are the people that American cities, Portland and Vancouver included, need to aim their bike infrastructure at, Geller argues.

"They're the people in the Netherlands who are riding," says Geller.

Build it and they will come!
I agree we need to aim at these people, currently they're probably your neighbour who doesn't even have a bike now.