media advisory

Bikes belong in Ontario!

The Bicycle Trade Association of Canada (BTAC), with the ThinkFirst Foundation of Canada, an organization dedicated to preventing brain and spinal cord injury through education, is holding a media conference in Toronto at Sweet Pete's Bike Shop, Thursday, September 20th at 11 a.m.

The purpose of the media conference is to:

• Release the "Bikes belong in Ontario!" policy platform - a comprehensive policy program to promote cycling in Ontario;
• Support the proposal of provincial investment in municipal cycling infrastructure and an Ontario PST exemption on bicycles and bicycle helmets;
• Explain how the bicycle is the healthiest, most environmentally friendly and efficient means of urban transportation available to Ontarians;
• Explain how a tax exemption on helmets will promote safe cycling and prevent brain injuries.

The media conference will take place at Sweet Pete's Bike Shop, 1204 Bloor Street West, on Thursday, September 20th at 11 AM.

WHAT: Release of "Bikes belong in Ontario!" policy platform