Changing the way people think is notoriously difficult. Well, it would be difficult, if it weren't for two powerful tools: television and the male sex organ, or more accurately, a man's concern over its size.
Australia has grabbed hold of both of these tools, and started work on making its streets safer through this television advertising campaign.
Could Ontario start a similar advertising campaign to change attitudes surrounding speeding, aggressive driving, and treatment of vulnerable road users? While this television ad takes a somewhat lighthearted approach, it's worth keeping in mind that we have good reason to be outraged.
Video found via Spinopsys, where you'll find some Australian points of view