I noticed the BIXI Toronto site has a lot more info now. For instance, they are offering a corporate program where employers can provide gift certificates to their employees. They've also provided some details on how someone can sponsor a station. I've been told that the going rate for a station is about $20,000, in case you're interested.
Where employers provide auto parking, sponsoring a station or memberships for their employees is a win-win. Doling out $95 a year is a lot less than what a car parking spot costs. Heck, instead of building a parking spot a business could probably buy 2000 BIXI memberships (give or take; just look at High Cost of Free Parking by Dr. Donald Shoup for confirmation). Just think of how much money they'll save (even if we amortized the parking spot over 10 years at $2000 a year, though I don't really have a good idea of the yearly costs).
And they've posted a better looking version of the service area (as demanded by some commenters on Facebook). It still won't please some, since it is still limited - Spadina to Jarvis and south of Bloor. In order to deter some comments, let me say again that the area is limited because Council only approved 1000 bikes instead of the 3000 original and City staff figure this is the best area and station density to start the system. Yes, some thought has gone into this, given the limitations.