ING Direct Canada's lion will appear on the BIXI Toronto bikes next spring, as they've signed on as the primary sponsor of the bikesharing program. Mayor Miller and Public Bike System Company reps announced ING this morning.
“Public bike systems like BIXI can significantly reduce the cost of commuting and make a healthy impact on our cities and our lives,” said Peter Aceto, President and CEO of ING DIRECT Canada. “We are always excited to help Canadians save their money so being a part of bringing BIXI to the Toronto community is a great fit for ING DIRECT.”
No word on what percentage of the sponsorship needed is being provided by ING, though I was assured it was a substantial proportion. BIXI Toronto is required to raise $600,000 for each of the next three years.
In related news, ING Direct has also sponsored the custom painted, Toronto Cyclists Union bike giveaway. Is it a coincidence that this Dutch company is supporting cycling in a big way?