This guy Ryan Allan Carter created an effective, professional video of how to use Bixi, and he did all for free. His website bills himself as an on-camera personality, producer and writer from Sydney, Australia (and he's working for various Canadian media, including fab magazine and MTV Canada and MuchMusic). So I guess that explains his ability to pull together a great video. He's got all the details right.
I was going to bug Bixi Toronto to produce a good how-to video since so many people seem to be floundering on Facebook, but now there is not much point.