BIXI Hits 1000 members - a big push at the end
BIXI Toronto reached the 1000 member mark tonight - actually at least 1040 as of last count. The announcement took place at the BIXI 1000 Party at the Steam Whistle, where Autoshare helped push it over the top with corporate memberships. The BIXI team had a bit of luck that the numbers spiked a bit in the last couple weeks and helped ensure that the event coincided nicely with this milestone.
We know now that Torontonians are not some alien creatures, they like the idea of bikesharing as much as any other city, whether it be Minneapolis, London, Washington DC or Montreal.
The last milestone is sponsorship. BIXI is most of the way there: ING Direct has ponied up for $450,000 out of $600,000. They are reportedly close in tying up deals for the remaining sponsorship. And every membership over the 1000 can be directed towards the sponsorship requirements. As of tonight that means an additional $4000. It also means the BIXI team will still be showing off the bikes until they are knee-deep in snow (if we get an early November snowfall this year).