A business that understands bike parking is good for biz
Stone Canoe, an advertising agency on Richmond St. West, understands the need for good bike parking. Most of its employees bike to work. But instead of just buying a commodity bike rack they instead used their creative juices to build their own. The result was impressive: a quite functional bike rack that also represents the company's brand (a stone canoe no less). (Image: Jacques Gallant)
Stone Canoe commissioned a half-ton piece of artwork geared to give cyclists in the area a beautiful place to park their bicycles. The bike rack, reminiscent of a stone canoe, has been installed on the northwest corner of Walnut Ave. and Richmond St. West. The Toronto Stone Canoe team worked closely with Montreal jewellery designer, Pilar Agueci (pilaragueci.com), and Montreal metalsmith, Jacques Gallant (solutionsgallant.com), who designed and built the rack. It serves as a functional roadside attraction, and an indication of the boutique advertising agency’s commitment to creativity, and standing out.