bicycle-friendly business

Video by the Dutch Cycling Embassy, modeled after the Cycling Embassy of Denmark, which has been promoting Danish cycling expertise and industry for the last few years.

I noticed the BIXI Toronto site has a lot more info now. For instance, they are offering a corporate program where employers can provide gift certificates to their employees. They've also provided some details on how someone can sponsor a station. I've been told that the going rate for a station is about $20,000, in case you're interested.

Where employers provide auto parking, sponsoring a station or memberships for their employees is a win-win. Doling out $95 a year is a lot less than what a car parking spot costs. Heck, instead of building a parking spot a business could probably buy 2000 BIXI memberships (give or take; just look at High Cost of Free Parking by Dr. Donald Shoup for confirmation). Just think of how much money they'll save (even if we amortized the parking spot over 10 years at $2000 a year, though I don't really have a good idea of the yearly costs).

Seeing some of the commentary on my first post, I decided that it would be helpful to show you just how the street in question is laid out.

Street with markings.: Satellite image from Google.